Our People
A new wave of accountants.
Founded by an entrepreneur, and designed for entrepreneurs, TAG goes beyond technical expertise. We act as a strategic partner to help business owners execute their objectives and achieve their goals.
Team
Ryan Herbert
Founder and CEO
Entrepreneur, CPA, & MusicianRyan founded Tenth Avenue Group (“TAG”) in 2021 with the goal of providing remote and outsourced accounting and CFO services to entrepreneurs and their growing companies.
Prior to TAG, Ryan was a partner and the Chief Operating Officer of Thorofare Capital, a real estate investment firm he helped start with a friend in 2010. In 2019, he was nominated for the LA Business Journal’s Rising Star CFO Award.
Having started multiple businesses, Ryan can directly relate to his clients. He combines accounting expertise with outstanding client service to deliver results.
Ryan was born and raised in Los Angeles and is a proud Loyola Cub and USC Trojan. He lives in Pacific Palisades with his wife and two children.
Lisa Sergi
Business Advisor
Complex Transactions & OperationsLisa Sergi provides tax and business advice relating to complex business transactions and business operations, including partnership formation and restructuring, mergers and acquisitions, real estate transactions, REIT formation, and the RTO and IPO process. She has more than 30 years of experience in business and tax consulting.
In her most recent role, she served as General Counsel and acting CEO of PAX Labs, where she advised the company on a potential go public transaction and on general tax, business, and regulatory issues. Prior to PAX LD served as General Counsel and a Board Member of MedMen, where she led the legal team, helped take the company public on the Canadian Stock Exchange in 2018, and negotiated M&A agreements. Prior to MedMen, Ms. Trager was a partner at global consulting firms Deloitte and Rothstein Kass, and practiced law at O’Melveny & Myers, an international law firm. She is a legal expert in the investment management field and holds a Juris Doctorate from UCLA School of Law.
Kelly Lauer
Bookkeeper
Client relations & training.Kelly brings a passion for learning and working with others to the Tenth Avenue Group team. She supports clients by providing accounting, bookkeeping, payroll and administrative services. Prior to Tenth Avenue Group, Kelly was a teacher for eight years. She left teaching to start a family and is now embracing her new role as a working mom. Kelly grew up in Glendale, CA and attended Flintridge Sacred Heart Academy. She graduated from the University of Colorado Boulder with a double major in Psychology and Education and also holds a Masters in Psychology from CU Denver.
Kelly resides in Denver with her husband and two daughters. She loves running, reading, traveling and coming back to Southern California to see her friends and family and spend time at her favorite place, Catalina Island.
Geoffrey Garces
IT Professional
Corporate IT SolutionsGeoffrey Garces is an experienced IT professional who has managed corporate IT infrastructures for almost a decade. Geoff strives to provide solutions that help people and businesses unlock their full potential. He is committed to delivering excellent results by implementing best-in-class practices, user-friendly processes, and most importantly, creating a safe and secure environment.